Jay Pestrichelli

Jay Pestrichelli is Chief Trading Officer for Tidal Financial Group, bringing 30 years of experience to his role. Before joining Tidal, Jay was Co-Founder and Managing Director of ZEGA Financial, where he developed innovative hedging strategies, including HiPOS and Buy & Hedge, and was part of a team managing over $10 billion in ETF assets across a range of funds. A recognized thought leader, Jay co-authored the book Buy and Hedge, which bridges the gap between complex options strategies and everyday investors. His leadership at TD Ameritrade and Datek Online further solidified his expertise in trading and operations.